How refreshing to discover an iconic, made in America, family-owned furniture company that brings us beautiful, hand-crafted furniture.
A very prominent selling point for today’s consumer is “what is the story?” Well, the story with MacKenzie-Dow is one that I find compelling and interesting.
Curious about some facts on who they are and what they stand for? Most of their pieces are made from wild black medium grade cherry found in Appalachia, which is sustainable to the point that they leave a negative footprint. Now that is what we all love to hear today. Of course you know that BoomerSmarts® is about healthy living, and this furniture gives no residual off-gases, as their finishing strictly adheres to our U.S. standard of compliance.
What’s in a name?
One of the neat aspects of MacKenzie-Dow is that they assign each product a name. Some are more meaningful than others, but each name is carefully selected. Today, I want to introduce you to a piece very close to their hearts–the Eloise Table, named after Bonner’s daughter and Gary’s first grandchild, Eloise.
The construction on this piece is unique. It’s a tilt-top table with what they refer to as a parquet construction top. The top itself is composed of eleven different manufactured pieces. In fact, MacKenzie-Dow manufactures their own plywood to create the piece by planing pieces down to a quarter of an inch and gluing them cross grain to account for, and control, expansion and contraction of the table top.
It’s all about family.
Generations of artisans and professionals are the core of the team at MacKenzie-Dow Fine Furniture. They extend the reaches of their family to include all of those that they do business with. When your team represents the MacKenzie-Dow brand, they feel immense pride that you and your team have the respect of their craft, their talents and their products, and therefore their family. Everyone in the company has the authority and responsibility to ensure that your team receives the support and tools that you need to be successful.
A Family Trend
Being a bench-made company, it can be surprising to wander around the factory floor and see what products are currently trending for MacKenzie-Dow. At the moment, they’re building their Cocktail Table and companion Nesting Stools almost as quickly as they can produce the parts needed to create them.
First introduced in the Spring of 2009, this table and bench set has consistently received overwhelming positive reviews. Curious as to its sudden popularity, they spoke with one of their supporting retailers as to why this particular product has been a success for them. Their response was as follows:
“There are two things that I love about this piece. First, it’s a conversation starter with our customers. People are drawn to it because there isn’t anything else like it on our floor. That conversation allows our sales people to tell the MacKenzie-Dow story – American made, solid wood, built especially for them, etcetera. Explaining who MacKenzie-Dow is and the value of what you do is invaluable to selling your products. Secondly, families are drawn to this piece. Both kids and adults like sitting at the table. They can play games on it or watch TV in the family room – it’s a very functional piece of furniture. When we get opportunities to educate the customer about what you do and it’s a conversation centered around a piece of furniture that fits their lifestyle, we have a great chance of satisfying our customer and making a MacKenzie-Dow sale too.”
To wrap things up: I am always looking for BoomerSmarts® products and furniture for homes, so I couldn’t resist sharing this folding desk with you all. How cool!
For more information on MacKenzie-Dow, visit their website at http://mackenziedow.com.
Living and loving life together,